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How to Use ChatGPT to Write Social Media Posts (a Week in 10 Minutes)

Give ChatGPT a list of what’s actually happening in your business this week, two or three of your past posts as examples of your voice, and the platform. Ask for a week of short posts in that style, then add your own photos and details and cut anything that sounds generic.

By Published Last updated 2 min read

The short version

ChatGPT can’t know what happened in your shop this week, and that’s what makes a post worth reading. You bring the real news and a sample of your voice; it turns them into a week of posts in minutes.

Step by step

  1. List what’s real this week: new stock, a busy Saturday, a customer story, an event, a tip.
  2. Paste 2-3 of your past posts that did well, as examples of your voice.
  3. Name the platform: Instagram, Facebook, LinkedIn and X each read differently.
  4. Ask for a week at once, one post per day, with a suggested photo for each.
  5. Edit: add specifics, cut clichés, and check every date, price and name.

Prompts to copy

A week of posts:

text
I run [business] in [town]. Here's what's happening this week:
- [news 1]
- [news 2]
- [news 3]
Here are two past posts in my voice:
[paste]
Write 5 [Instagram] posts for Monday to Friday, under 60 words each, in that voice.
For each, suggest a photo I could take. No more than 3 hashtags per post.

One idea, every platform:

text
Turn this news into a post for Facebook (friendly, 80 words), LinkedIn (professional, 100 words)
and X (under 280 characters): [news]

Ideas when you’re stuck:

text
Give me 15 post ideas for a [type of business] that don't involve selling: tips, behind the scenes,
customer questions, local events. One line each.

Example

Your note: “Sold out of pumpkin bread by 11am Saturday, baking double this week.”

A good post: “Last Saturday’s pumpkin bread was gone by 11. 🎃 This week we’re baking twice as much, but early birds still win. Open 7am.” Short, real, and it gives a reason to come in.

Mistakes to avoid

  • Generic filler. “Exciting things are happening!” Give it real news instead.
  • Too many emojis and hashtags. Ask for “at most one emoji, three hashtags”.
  • Posting unchecked. ChatGPT can get dates and prices wrong.

When not to use it

For a crisis, a complaint going viral or a sensitive community issue, write it yourself and take your time. And to add bold headlines and neat bullets to a post for X, use the free X post formatter.

Related: use ChatGPT for your small business.

Frequently asked questions

Should I use hashtags ChatGPT suggests?

Use a few that people actually search for in your area or niche, and drop the rest. A long block of generic hashtags looks automated.

Can ChatGPT post for me?

Not by itself in a normal chat. Copy the posts into the platform, or into a scheduling tool, and post them yourself.

Sources

  1. OpenAI Help Center: prompt engineering best practices for ChatGPT

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