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What a Plastic Surgery Website Needs to Turn Visitors into Consultations
A plastic surgery website that books consultations answers a visitor’s questions in the order they ask them: what can be done (procedures grouped by area, with recovery and a starting price), what it would look like (before-and-after results and, increasingly, a live preview on the visitor’s own face), who would do it (the doctors), whether they can afford it (financing estimates) and how to take the next step (online booking with the right doctor, a click-to-call number, and a free virtual consultation). It also has to be fast on a phone and careful with privacy and medical claims.
People considering a procedure do a lot of research before they call anyone. They look at several practices, often late at night, mostly on a phone. The practice whose website answers their questions most clearly, and makes the next step easiest, gets the consultation.
I built Solenne Plastic Surgery, a working example for a fictional practice, to show what that looks like. Here’s what’s in it, and why.
1. Procedures grouped the way patients think
Patients don’t think in medical terms first. They think face, lips and smile, skin. The example groups procedures that way, in tabs and in the menu, and each card answers the first three questions in one glance:
- What it does, in a sentence without jargon (with the medical name above it for those who search for it)
- Recovery: “back to your day straight away” or “2 to 3 weeks” decides a lot
- A starting price
A What to expect panel opens for the next layer: who it’s good for, treatment time, anesthesia, and how long results last, with a note that the doctor confirms what applies to each patient.
2. Showing results, honestly
Before-and-after photos are the most-viewed part of most practice sites. They also come with rules: real patient photos need consent, and they must not promise a result.
The example uses a drag-to-compare gallery. Because it’s a fictional practice with no patients, its images are clearly labelled as simulated with the site’s own preview tool, not patient results. A real practice would put consented patient photos in the same layout.
3. A live preview on the visitor’s own face
This is the part that changes the conversation. Visitors open their camera and see a slimmer nose, fuller lips or cheekbones, a face or neck lift, whiter teeth or smoother skin live on their own face, with sliders. Try it here.
Two things make it work for a medical practice:
- Privacy by design. The face tracking runs in the visitor’s browser. The video is never uploaded; there’s nothing to store, leak or explain.
- It feeds the consultation. With one click, the slider settings (not the photo) go along with the booking, so the doctor knows what the patient has in mind before they meet.
It’s labelled as an illustration, not a prediction, everywhere it appears.
4. The doctors, with faces
Patients choose a person, not a building. Each doctor has a photo, a one-line approach in plain words, and the procedures they do. The booking form uses the same data: pick veneers and only the cosmetic dentist can be chosen.
5. Money, without the awkwardness
Price is the question many visitors are too shy to ask. The example shows a starting price on every procedure and a monthly payment estimate: pick a procedure or type an amount, choose 12, 24 or 36 months, and see the monthly figure and the total. The terms are clearly marked as examples and subject to credit approval.
6. Booking that actually books
“Request an appointment” forms that disappear into an inbox lose people. The example books a real slot:
- Choose what to discuss (several procedures are fine)
- Choose a doctor, or the first available who does those procedures
- Pick a day and time that are actually free
- Confirm age 18+ and contact consent
The slot is then taken. Behind it, a C# API checks every rule (the doctor must do the procedure, the time must be open) so the browser can’t book something impossible.
7. The commercial details that build trust
None of these are exciting, all of them matter:
- Phone number and hours in a top bar, click-to-call on mobile
- A sticky Call / Book bar on phones
- An offer strip for the month’s campaign (free video consultations in the example)
- Reviews, with the source made clear
- FAQ for cost, recovery, privacy and eligibility
- Address, parking and opening hours
- A footer that lists every procedure
8. Fast, private and careful with claims
A practice site is a medical site. The example loads as complete HTML (good for search engines and AI search), runs no third-party trackers, asks for the camera only on the page that needs it, and keeps claims honest: illustrations are labelled, reviews are labelled, financing terms are labelled. In a real project, the practice’s own wording and approvals replace mine.
Try it, then picture your own
Open Solenne Plastic Surgery, try the live preview, switch the color scheme in the top bar (Rose, Sage, Navy and gold, Lavender), and book a test consultation. It’s a sandbox, so click anything.
Run a plastic surgery, med spa, dermatology or cosmetic dental practice? Tell me what your site does today and where patients drop off. A live preview like this one can be added to an existing site too.